Apple Cancels Face ID Component Orders

Apple changes in design lead to cancellation of some Face ID component orders, impacting a UK chip factory's stability.
Apple Cancels Face ID Component Orders

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Without exaggeration, Apple Inc. is currently the most successful company in the global consumer electronics field, earning the vast majority of profits in the smartphone industry, boasting significant strength, and wielding a very large influence in the industry.

As a result, Apple has always been highly regarded by many global supply chain companies (including TSMC) as a key customer and even serves as the main source of income and contributor for some supply chain companies.

However, for a supply chain company, entering Apple’s supply chain is not easy. Apple has very strict requirements for suppliers’ products, technology, manufacturing processes, and yield rates.

If a supply chain company can obtain orders from Apple, it is equivalent to gaining recognition and endorsement from Apple, reaching a top-tier global level. The company’s influence in the industry will greatly increase, and it can also obtain lucrative profits.

Face ID
⬆️ Face ID (Image Credit: Internet)

Conversely, if a supply chain company loses Apple’s orders, it indicates that the company’s products, technology, and manufacturing processes still have certain problems and flaws, or it lags in industry competition. Apple has found better alternatives. At the same time, it means losing an important source of income, which can be a significant blow.

Now, the American materials network and laser technology company Coherent, located in the 310,000 square foot chip factory in Ramsbottom, Lancashire, in northern England, is facing the latter crisis and dilemma.

The factory has mainly been responsible for producing components for the Face ID recognition system used in iPhones for Apple. Both parties have been working together happily.

However, plans change quickly. Due to a series of design changes in the next generation of iPhones, some components are no longer needed. Apple informed Coherent a year ago that it would no longer place orders, meaning Coherent would lose this major customer.

Coherent Company
⬆️ Coherent Company (Image Credit: Internet)

Upon receiving notification from Apple, Coherent laid off over 100 employees, while the remaining 257 employees have been retained to complete the remaining contracts.

Now, Coherent’s future is precarious because this portion of the chip factory’s production capacity cannot find customers, putting it in a very awkward position.

Coherent is now exploring various possible solutions to retain these chip factories and continue to survive. However, given the current situation, the outlook is not optimistic, and the worst-case scenario could be that these factories may be closed or sold.

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DiskMFR Field Sales Manager - Leo

It’s Leo Zhi. He was born on August 1987. Major in Electronic Engineering & Business English, He is an Enthusiastic professional, a responsible person, and computer hardware & software literate. Proficient in NAND flash products for more than 10 years, critical thinking skills, outstanding leadership, excellent Teamwork, and interpersonal skills.  Understanding customer technical queries and issues, providing initial analysis and solutions. If you have any queries, Please feel free to let me know, Thanks

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