As the annual grand event in the technology industry, the CES 2025 International Consumer Electronics Show offers plenty of highlights this year. Major tech giants have all showcased their “trump cards,” with new technologies and products being unveiled across a range of areas including home appliances, automobiles, chips, PCs, and smart homes. These innovations point toward a transformative shift in future lifestyles.
01
Home Appliances: AI Continues to Transform with Groundbreaking New Technologies
Samsung: As a leader in the home appliance sector, Samsung showcased its latest achievements in black electronics, home appliances, and displays. It also announced its continued commitment to expanding the “AI for All” vision, aiming to integrate AI into all aspects of daily life.
Through its HomeAI development strategy, Samsung plans to offer truly personalized services through all smart interconnected home devices, while also safeguarding user privacy.
In terms of products, Samsung introduced VisionAI technology for televisions, aimed at providing users with personalized AI screen experiences. Additionally, Samsung launched its flagship NeoQLED 8K QN990F, which supports AI-powered 8K image enhancement, automatic HDR image reconstruction, and AI color enhancement, all of which enhance the viewing experience. The Frame art TV’s artistic experience has expanded to more models, with nearly 1,000 art pieces pre-installed, offering users a more artistic lifestyle.
In white goods, Samsung has extended its screen technology application, adding a 9-inch “AI Home” screen to the Bespoke color platinum series refrigerators, and a 7-inch screen to the Bespoke AI Laundry Combo™ and Bespoke AI™ washer-dryer set. Furthermore, Samsung introduced a new refrigerator with AI hybrid cooling technology, which combines AI with innovative cooling methods to meet the diverse needs of modern families.
For displays, Samsung launched the Odyssey G7 gaming monitor and the ViewFinity high-resolution display series, including the first 27-inch 4K OLED gaming monitor OLEDG8 and the 500Hz refresh rate OLED gaming monitor OLEDG6. At the same time, Samsung’s Smart Monitor M9 also received an upgrade in both entertainment and efficiency through AI.
Hisense: Hisense, with the theme “AI your life,” became the focus of the display industry by debuting the world’s first RGB three-dimensional color control LCD display technology. This technology achieves zone-based light and color control of the RGB primary colors, eliminating the need for secondary color conversion and surpassing the performance of QD-OLED. Hisense unveiled the 116-inch RGB-MiniLED TV, the world’s largest of its kind, with superior color purity, color gamut area, and other image quality parameters, setting a new benchmark for TV picture quality.
The Hisense RGB-MiniLED TV is equipped with the world’s first RGB light color synchronization quality chip, which boasts powerful AI-driven image quality capabilities, ensuring precise color control from display scene recognition to high-precision color management. In addition, Hisense’s self-developed high-performance RGB-MiniLED backlight chip has overcome multiple technical challenges, achieving industrial-scale RGB primary color backlight production.
Moreover, Hisense pioneered an RGB three-dimensional color control chip system, ensuring extreme synchronization between the backlight and the image, providing a stable image quality experience. The 116-inch RGB-MiniLED TV will be mass-produced and launched in March this year, further consolidating Hisense’s leading position in the global large-screen TV market.
LG: At LG’s global premiere event, the company presented its vision for an AI-driven customer experience, centered on the theme “Make every day beautiful with emotional intelligence.” By connecting devices, AI agents, and integrated services, LG is integrating AI into daily life to offer more personalized and differentiated experiences. LG’s strategic partnership with Microsoft will further accelerate the innovation of AI-integrated services.
On the product front, LG introduced the all-new OLEDevo series, featuring significantly increased brightness and enhanced AI personalization features. The series includes the world’s first truly wireless OLED models, M5 and G5, powered by LG’s latest α (Alpha) 11 AI Processor Gen21, delivering unparalleled OLED image quality.
Additionally, LG unveiled the first truly wireless OLED TV, the M5 series, capable of 4K 144Hz wireless transmission with no latency or loss of image and sound quality, and certified by NVIDIA G-SYNC®. LG also expanded its wireless audio and video technology to its QNED TVs, bringing an even better user experience.
02
Automobiles: New Energy and Innovative Transportation Become Future Focus
XPeng Huitian: The company unveiled its split-type flying car “Land Aircraft Carrier,” which was showcased overseas for the first time, attracting a lot of attention. This flying car consists of a large three-axis aircraft carrier with a range extender and a flying device with two seats inside. It is planned to enter mass production in 2026, with an expected combined range of over 1,000 kilometers and a price tag of around 2 million yuan.
Zeekr: New models such as the Zeekr MIX all-scenario super cockpit, the four-seat ultra-luxury flagship Zeekr 009, the fully electric shooting brake sports car Zeekr 001FR, and the luxury five-seat SUV Zeekr 7X were unveiled. Zeekr also showcased its collaboration with Qualcomm on smart cockpit technology, the world’s first OEM mass-produced self-developed NVIDIA DRIVE AGX Thor autonomous driving domain controller platform ADCUMAX, and other new technologies. Additionally, Zeekr launched the Overseas Navigation 2.0 service and co-developed the world’s first mass-produced native autonomous vehicle, the Zeekr RT, in partnership with Waymo, the autonomous driving company under Google’s parent company, Alphabet.
BMW: BMW introduced the new-generation ultra-sensitive smart cockpit, BMW Panoramic iDrive, its self-developed next-generation operating system X, and new technologies combining augmented reality (AR) with in-car interactions. These innovations not only enhance the intelligence level of BMW models but also offer consumers a more convenient and comfortable driving experience.
Sony & Honda: The Afeela electric vehicle made a stunning debut. This electric car combines Sony’s advantages in imaging, sensing, artificial intelligence, and telecommunications with Honda’s rich automotive manufacturing experience. Afeela not only represents the perfect fusion of technology and art but also reflects a profound insight and forward-looking strategy for future transportation. Pre-orders are expected to begin in the first half of 2025, with the first vehicles slated for delivery to North American customers in the spring of 2026, offering an unprecedented driving experience to global consumers.
Toyota: Toyota presented the “Woven City” concept, which aims to create a safer, more efficient, and environmentally friendly urban mobility environment through smart transportation systems, autonomous driving technology, and sustainable energy solutions. The “Woven City” concept not only showcases Toyota’s deep expertise in autonomous driving and smart transportation but also provides new ideas and solutions for urban mobility around the world.
Honda Motor: Honda revealed two electric vehicle prototypes based on future concepts, the 0 Series, which made a strong impact. These vehicles, with their “thin, light, and intelligent” design philosophy, completely overturn the traditional image of electric cars as “thick and heavy.” The 0 Series represents Honda’s latest achievements in electrification and signals the future direction of electric vehicle development. The 0 Series is expected to be first launched in the North American market in 2026, bringing a new driving experience to global consumers.
Faraday Future: Faraday Future introduced the FX sub-brand, unveiling the affordable electric vehicle prototypes FX5 and FX6. Positioned in the $20,000 to $30,000 and $30,000 to $50,000 price ranges, respectively, these models are designed to cater to a wider consumer base. With their high cost-effectiveness and excellent performance, the FX series is sure to inject new vitality into the electric vehicle market.
03
Chips: Continuing to Boost AI Computing Power and Energy Efficiency
NVIDIA: At CES 2025, NVIDIA solidified its leadership in the graphics processing field with the launch of the GeForce RTX 50 series graphics cards. Models like the RTX 5090 offer unprecedented performance, thanks to their impressive transistor count and AI computing power. NVIDIA also unveiled its world models, Cosmos Nemotron and large language model Llama Nemotron, as well as Cosmos WFM, a product for physical simulation and synthetic data generation, demonstrating its deep expertise in AI technology. Additionally, NVIDIA introduced Project DIGITS, a palm-sized AI supercomputer, and next-gen automotive processors like “Thor,” expanding its applications across various fields.
AMD: At CES 2025, AMD showcased its comprehensive presence in both the gaming and commercial markets. The new Ryzen 9900X3D and 9950X3D processors, featuring advanced 16-core processors and RDNA2 graphics chips, provide gamers with a top-tier gaming experience. AMD also launched the second-generation handheld gaming PC processor, Ryzen Z2, catering to the gaming market’s needs. In the commercial sector, AMD, in collaboration with Dell, introduced Pro products powered by the Ryzen AIPRO processor, offering more efficient and intelligent computing solutions. AMD also released the new Radeon RX 9000 series graphics cards and updated the AI features in its Adrenalin software for a smarter, more convenient user experience.
Intel: At CES 2025, Intel presented its latest achievements in the intelligent automotive and AIPC fields. The launch of mobile processors like the Ultra200H, Ultra200HX, and Ultra200U brought powerful AI computing power while balancing performance and power consumption, injecting new life into AIPC development. Intel also advanced its intelligent automotive business, unveiling the first-generation AI-enhanced software-defined vehicle SoC and the second-generation ArcB series automotive discrete graphics card, which is set for mass production. Additionally, Intel showcased next-gen PantherLake chip samples made with the Intel 18A process, highlighting its leadership in semiconductor manufacturing technology.
Qualcomm: At CES 2025, Qualcomm showcased its innovations in AIPC chips and smart home technologies. The newly launched Snapdragon X series chips, aimed at mid-range laptops and mini desktops, deliver smarter and more efficient computing experiences. Qualcomm also demonstrated collaborations with several companies using the Snapdragon Cockpit Platform Supreme Edition, showcasing how AI, multimodal situational awareness, and cloud-based services can work together to support automotive intelligence. In the smart home sector, Qualcomm introduced new AI chatbots integrated into home appliances, smart TVs, humanoid robots, and the latest QualcommAware platform, offering users a more intelligent and convenient lifestyle.
04
Laptops: AI Empowering High Performance and Stunning Designs as Key Themes
Lenovo: The ThinkBook Plus Gen 6 Rollable Screen AIPC, with its unique design allowing the screen to extend from 14 inches to 16.7 inches, paired with the powerful Intel Core Ultra processor, innovative split-screen features, and virtual display options, takes productivity to a new level. The YOGA Air X AI Genesis Edition, the world’s first laptop with an under-display camera (CUD) technology, is equipped with a 4K PURESIGHT Pro OLED display and up to 98% screen-to-body ratio, providing a seamless creative space for professionals. Additionally, models such as the ThinkPad X9, YOGA Book 9i AI Genesis Edition OLED dual-screen convertible laptop, YOGA Pad Pro AI Genesis Edition, and Legion Go S and Legion Go S SteamOS version, all showcase Lenovo’s innovative strength in their respective fields. Lenovo also demonstrated its latest AI technologies, such as the AINow local intelligence agent and the innovative AuraEdition series co-developed with Intel, offering users highly personalized, efficient, and secure computing experiences.
Asus: The ZenBook 14 Air, designed for high-end users seeking an ultra-light AI laptop, is powered by the new Qualcomm Snapdragon XPlus processor, a 4nm advanced process, and 45 TOPS of AI computing power, balancing both performance and aesthetics. The 14-inch 2.8K OLED screen supports four professional color gamut switches, providing users with outstanding visual experiences. The Vivobook 14 2025 Snapdragon version continues the Vivo family’s trendy, high-energy, and durable features, powered by the Snapdragon X processor, providing 45 TOPS of AI computing, along with 32GB LPDDR5X memory, 1TB PCIe 4.0 SSD, and a 2.5K high-quality screen. In terms of new technologies, Asus demonstrated its latest AI tech, built from both hardware and software, that enhances user experiences in creation, entertainment, and work. The Vivobook 14 Snapdragon version comes with a one-stop AI multimedia center, StoryCube, offering users a seamless and efficient file organization experience.
Raytheon: The ZERO series gaming laptops, as flagship products, integrate cutting-edge NVIDIA technology, Intel’s latest processors, and AMD Ryzen 9000 series chips, showcasing Raytheon’s determination to compete with mainstream market brands. The ZERO series sets a new performance benchmark for the industry with its high-end features and specifications. Additionally, it is equipped with the new StormTech 2.0 cooling system, supporting up to 270W of power release, ensuring stable performance even during extended gaming sessions or high-intensity work.
Mechanical Revolution: Sticking to its core philosophy of “creating high-performance gaming equipment for players,” Mechanical Revolution launched several laptops equipped with the GeForce RTX 50 series Laptop GPUs, including the YaoShi 16 Ultra, CangLong 16 Ultra, KuangShi X, Aurora X, JiaoLong 16 Pro 2025, YaoShi 15 Air, Yilong 15 Pro 2025, Yilong 16 Pro, and Yilong 16X. These models feature new-generation molds, improved heat dissipation, and enhanced feel. Some laptop specifications have been announced, such as the YaoShi 16 Ultra and CangLong 16 Ultra, which are equipped with RTX 5090/5080 graphics cards, advanced cooling systems, GPU power consumption of up to 175W, and a 16-inch 300Hz Mini LED panel. The YaoShi 15 Air and Yilong 15 Pro are equipped with RTX 5070 graphics cards, a 99Wh battery, and support 140W PD fast charging.
05
Commentary:
CES 2025 was not just a technological feast, but a preview of future lifestyles. From home appliances to automobiles, chips to PCs, as well as smart homes and wearable tech, major brands showcased innovations that promise smarter, more convenient, and comfortable living experiences. We look forward to even more breakthroughs in the future as these advancements continue to shape the world of tomorrow.
Source: Internet
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