Samsung Electronics recently completed its year-end personnel and organizational restructuring and is now focusing on discussing next year’s business strategy to find breakthroughs in the global complex crises.
On the 17th, Samsung Electronics began a three-day global strategy meeting to brainstorm and discuss next year’s business plans.
On the 17th, the Device Solutions (DX) and Mobile Experience (MX) divisions will hold meetings; on the 18th, the Visual Display (VD) and Digital Appliances (DA) divisions will meet; and on the 19th, the Semiconductor Business Division, including the Device Solutions (DS) division, will hold its meeting.
Samsung Electronics’ global strategy meeting is an event where executives from both domestic and international offices gather twice a year, in June and December, to share current issues by business division and region, and exchange opinions on next year’s business goals and sales strategies.
It is reported that Chairman Lee Jae-yong will not personally attend the meeting as in previous years but will later listen to the business strategy report.
As global management uncertainty deepens, this meeting is expected to discuss strategies to increase product sales and risk-hedging strategies due to the impact of high exchange rates.
The MX division is expected to focus on reviewing the sales strategy for product lines, including the Galaxy S25, in the first half of next year, under the leadership of division president Noh Tae-moon.
It is expected to explore strategies to strengthen its leadership in the high-end smartphone market while also looking into expanding sales of mid-to-low-priced products to counter the Chinese market’s offensive.
Regarding the TV and home appliance business, it is expected to review the operational plans for each product, including new products to be launched at the world’s largest home appliance and IT exhibition, “CES 2025,” and discuss ways to expand Samsung TV Plus and home appliance subscription services.
For the DS division, it is expected that key executives from major business departments and domestic and international bases will gather to reflect on the overall slump in the semiconductor business this year, including high-bandwidth memory (HBM), and seek various solutions to restore fundamental competitiveness.
Due to significant external variables in the semiconductor industry, such as the worsening US-China tensions before Trump’s second term, in-depth discussions on shared issues are expected, as well as on the current state of the semiconductor market and measures to minimize risks.
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