In the two years since the outbreak, everyone’s lifestyles have changed in one way or another, with face-to-face communication becoming rare and offline teamwork becoming difficult, replaced by online, remote interaction. But the quest for quality experiences never ends. In this article, we will discuss the three areas that consumers are most concerned about in the post-epidemic era and explore the answers to how developments in these areas will affect the customer experience.[email protected]/Yunze
In its early stages of development, telemedicine was used primarily to connect patients’ physicians with specialists in other locations, which was particularly beneficial in rural areas. However, for decades, the equipment needed to conduct virtual consultations was complex and expensive until the new epidemic led to a surge in demand for contactless consultations. As a result, we have seen the growing popularity of applications such as “Jingdong Health,” “Weimed” and “Good Doctor Online,” which provided online diagnostics for patients during the epidemic.
With telemedicine applications, it has never been easier to see a doctor – users can consult a regular hospital induction physician at any time. Moreover, today’s Internet hospitals enforce the basic rule of reasonable price comparison between online and offline services of the same kind, including medical fees in health insurance, and implementing direct online billing. This not only means that visits to the doctor can be done remotely but also without having to pay excessive or extra fees.
Augmented reality design
From the video game market to the real estate market, consumers love the experience that augmented reality (AR) technology offers. This futuristic technology is designed to provide an immersive experience that seamlessly blends virtual objects with the real world. For example, the IKEA Place app allows consumers to digitally design the layout of their rooms through augmented reality before purchasing furniture.
But for cosmetics, furniture, etc. in the actual use of the link, there may be a certain “buyers show and sellers show” problem, more and more consumers call for businesses to provide more “try before you buy” models. From beauty to clothing to furniture, businesses are using augmented reality technology to help consumers make informed buying decisions.
Conversational User Interface
“Alexa, what’s the weather today?” — Alexa is a conversational user interface (CUI) programmed and voice-controlled voice assistant.CUI technology is designed to enable humans and computers to talk to each other, and while this is not a new concept, voice assistants combined with the latest technology in natural language processing (NLP) make CUIs much more relevant to today’s The applicability to businesses has increased dramatically.
We also interact with other voice assistants in our daily lives, such as Siri, voice-to-text assistants, and intelligent customer service.
Today’s consumers want everything at their fingertips and want an easy, seamless experience. What will consumers expect from the customer experience of the future?
Three digital trends that will revolutionize the customer experience
As consumer expectations continue to evolve, companies need to pay attention to the following digital trends that could have an impact on future consumer buying habits and preferences.
- Functional Augmented Reality
It’s true that augmented reality brings a lot of fun to people, but we want to profit from the technology even more. As augmented reality gradually moves from handheld devices to wearable devices such as “smart glasses,” this initially playful technology will likely have a transformative impact on the lives of people with visual impairments. For example, mapping software, cameras, and other assistive technologies could help more people live more independently by monitoring their surroundings and alerting them to traffic signs and obstacles by voice.
In addition, holograms have been attracting attention and interest since the concept first appeared in the 1950s and later became public knowledge through the Star Wars film series. In the coming years, this technology, which uses 3D light to render real images, may indeed be further integrated into human communication, as depicted in science fiction.
- Unified user interface and user experience
People are constantly seeking a better digital experience, while also chasing the low learning costs and familiarity that comes with consistency. A unified user interface and user experience (UXUI) creates a framework that ensures all visual elements and interactions are consistent and user-friendly throughout the interface. UIUX designers who want to provide a seamless user experience must understand native applications.
Native applications are faster, more secure, and more customizable than applications that run in a browser. At the same time, native applications are optimized for the specific operating system with which the user interacts, providing a more seamless user experience than mobile-friendly or hybrid applications.
- Low code application platform
The Low Code Application Platform (LCAP) uses abstraction and automation patterns to create advanced software that provides an end-user experience. For companies, LCAP improves efficiency by digitizing and automating both manual and paper processes. For consumers, LCAP can lead to greater agility and a better user experience.
Gartner predicts that the global market for low-code technologies will grow by 23% in 2021. Because of the ease of use of this technology, organizations that invest in a low-code platform can develop simple and easily accessible applications for internal use and customer use without hiring a development team, making low-code an extremely cost-effective solution.
Digital transformation drives the evolution of customer experience, and customer expectations drive the evolution of digital transformation. In addition to considering customers’ current expectations, companies must also make predictions about future customer preferences. Developers and business leaders can start by looking to the future and shaping user experiences to ensure that this forward-looking thinking meets customer needs as predicted trends and technologies become reality.